Houdini takes inspiration from the performer’s classic show posters of the 1910’s and early 20’s. While they never unified under a consistent typographic solution, these varied iterations frequently employed similar formal type strategies; usually using a sans serif with very little variation in stroke width. In tying these all together, Houdini also borrows from Russian Constructivist type, adopting the wide set width and rigid, near-monoline weight of its sans serif letterforms to convey the seriousness of each of Houdini’s death-defying acts.

Roles: Typography Design, Research, Branding.